Eweek Careers reports that 83% of recruiters now use Google to research prospective employees, up 9 points from two years ago. Even more striking is that the number who report having eliminated a candidate based on web search results has risen from 25% to 43%.
The article goes on to explain ways you can use the rules of Google's page rank system to improve the quality of results that your name generates. One that can be implemented in a number of ways is to be proactive, creating positive pages and links that will show up high, pushing less desirable results lower. If you use Facebook and MySpace for personal contacts and keep your profiles private, sign up and configure a public profile at professional networking site LinkedIn.com, which has a high page rank. Get out there and comment intelligently on websites and blogs in your field using your name with a link to your own website, blog, or your LinkedIn profile.
For more about the pitfalls of social networking with links to additional tips for cleaning up and managing your web reputation, see this Novalawcity post.
Hat tip: FSU College of Law Research Center Blog