"There is no shame in Googling oneself"

...so writes Chicago Tribune columnist Eric Zorn, responding to the new Pew Internet and American Life Project survey that shows only 47% of Americans have searched for their names using Google or another search engine.  The practicing of Googling oneself has been widely termed "ego surfing," but it's no longer about ego.  Zorn proposes we replace that term with "identity monitoring" or "information control searching" and notes

It's downright irresponsible not to Google yourself every so often just to check what might be out there -- some scrap of false information, a baseless rumor, a misappropriation of your identity... you never know.